Assistant Athletic Director, Marketing & Fan Experience

Eugene, OR

About the job

Department: Intercollegiate Athletics

Appointment Type and Duration: Regular, Ongoing

Salary: Commensurate with experience

Compensation Band: OS-OA08-Fiscal Year 2023-2024

FTE: 1.0

Application Review Begins

December 29, 2023; position open until filled

Special Instructions to Applicants

Please provide a current resume that clearly demonstrates experiences and dates of required qualifications.

Department Summary

The University of Oregon Intercollegiate Athletic Department's primary purpose is to provide a unique opportunity for student-athletes to be developed, tested, and encouraged to reach their maximum potential in every aspect of their lives. It is the steadfast goal of the Department of Intercollegiate Athletics to provide the most outstanding student-athlete experience by helping them to achieve excellence, both in the classroom and in their chosen sport. The department has approximately 250 administrative & classified employees and hosts over 600,000 spectators annually and represents the University of Oregon in athletic competition with other universities & colleges.

Position Summary

The Assistant Athletic Director for Marketing & Fan Experience (Assistant AD) is responsible for the oversight of fan experience, game presentation, and revenue generation for the 20 intercollegiate sports within the Oregon Department of Athletics. The person in this role will develop and implement a comprehensive marketing and branding strategy for Oregon Athletics that will have a major emphasis on revenue generation through enhancing fan engagement and the in-venue fan experience, and increasing ticket sales.

This role is also responsible for vigilant monitoring and increasing recognition of the University of Oregon athletic brand, and working closely with the Assistant AD, Creative Services on branding and creative strategy. Additionally, this person will develop programming to include video board content, special effects, on-field/court recognitions, halftime shows, sponsor activations, in-game promotions, fan contests, and other entertainment elements.

This person will coordinate and execute a comprehensive plan that includes ticketing, marketing, video production, and digital engagement while working closely with creative services to oversee the development of creative elements to support plans. This role also ensures the alignment of units to support all external activities.

The Assistant AD will supervise two (2) positions in the areas of marketing and spirit groups, as well as all part-time employees and student workers to develop and implement entertainment elements for Oregon home games and select events. This position reports to the Senior Associate Athletic Director, Communications. The incumbent will be responsible for promoting the philosophy and objectives of the intercollegiate athletics programs, including adherence to all department policies and procedures, as well as the rules and regulations of the university and the NCAA.

Minimum Requirements

  • Bachelor's degree.
  • Five years of experience working for an intercollegiate athletic department or professional sports team in the areas of fan experience, marketing, promotions, or revenue generation.

Professional Competencies

  • Ability to collaborate successfully across multiple departments and stakeholders within an organization.
  • Ability to work within a team culture, lead a marketing department, and develop, direct, and implement marketing efforts for nationally recognized athletic teams.
  • Creative and detail-oriented with great interpersonal skills and communication skills.
  • Clear understanding of NCAA rules and compliance.
  • Thorough knowledge of all sports sponsored by Oregon Athletics.

Preferred Qualifications

  • Experience leading and executing in-venue game presentations to enhance the fan experience for a professional sports team or FBS Division I athletic program at the Power 5 level.
  • Experience creating comprehensive marketing plans for individual sports programs within an FBS Division I athletic program.
  • Experience leading full-time staff members.
  • Experience and understanding of best practices regarding brand elevation and management.
  • Experience creating and implementing digital advertising strategies for a professional sports team or FBS Division I athletic program at the Power 5 level.

FLSA Exempt: Yes

All offers of employment are contingent upon successful completion of a background inquiry.

The University of Oregon is proud to offer a robust benefits package to eligible employees, including health insurance, retirement plans and paid time off. For more information about benefits, visit .

The University of Oregon is an equal opportunity, affirmative action institution committed to cultural diversity and compliance with the ADA. The University encourages all qualified individuals to apply, and does not discriminate on the basis of any protected status, including veteran and disability status. The University is committed to providing reasonable accommodations to applicants and employees with disabilities. To request an accommodation in connection with the application process, please contact us at or 541-346-5112.

UO prohibits discrimination on the basis of race, color, sex, national or ethnic origin, age, religion, marital status, disability, veteran status, sexual orientation, gender identity, and gender expression in all programs, activities and employment practices as required by Title IX, other applicable laws, and policies. Retaliation is prohibited by UO policy. Questions may be referred to the Title IX Coordinator, Office of Civil Rights Compliance, or to the Office for Civil Rights. Contact information, related policies, and complaint procedures are listed on the statement of non-discrimination .

In compliance with federal law, the University of Oregon prepares an annual report on campus security and fire safety programs and services. The Annual Campus Security and Fire Safety Report is available online at .


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