Brand Consulting - Account Manager - Sports Partnerships & Events

New York, NY

About the job

Job Description

Creative Artists Agency (CAA) is the leading entertainment and sports agency, with global expertise in filmed and live entertainment, digital media, publishing, sponsorship sales and endorsements, licensing, media finance, consumer investing, fashion, trademark licensing, and philanthropy. Distinguished by its culture of collaboration and exceptional client service, CAA’s diverse workforce identifies, innovates, and amplifies opportunities for the people and organizations that shape culture and inspire the world. The trailblazer of the agency business, CAA was the first to build a sports business, create an investment bank, launch a venture fund, found technology start-up companies, establish a philanthropic arm, build a business in China, and form a brand marketing services division, among other innovations.

The Role

The CAA Brand Consulting Account Manager will play a key role in one of our largest Brand Consulting clients, a financial services company. The Manager will lead the day to day management and activation of marquee sports and entertainment properties in the brands portfolio. The candidate will interface day to day with the client and will work cross functionally with internal/external vendors, clients and agencies.

Additionally, the Account Manager will work in lock-step with our internal team and client counterpart to concept, manage and execute a series of high-end hospitality events for client customers. The role includes research and brainstorming on culinary, sports, entertainment, arts, culture and destination “money can’t buy” event concepts that will be compelling to the client and event attendees.

The Department

CAA Brand Consulting is a strategy-led, full-service marketing agency with expertise in Cultural and Consumer Insights, Data and Analytics, Talent/Influencer and Property Partnership Advisory, Experiential, Social Impact, Creative Services, and Content and Digital Strategy. These integrated capabilities come together to offer solutions from planning through execution, and we pull in a collective perspective of expertise with each client brief to ensure we are tapping into diverse thinking and building strategies reflective of the marketplace and culture we work within.


Tentpole Sponsorships

  • Day to day management of existing marquee sports and entertainment partnerships including communication directly with properties, organization of project plans and asset tracking documents
  • Lead overall planning of campaigns, events and activations, working with internal account team, client team and external agencies
  • Aid in development & manage day to day execution of property-specific programs, contractual assets, promotions & experiential activations
  • Aid in development of integrated marketing and sponsorship activation plans, showcasing how digital, social, PR, retail and other channels come to life
  • Assist with recommendation, negotiation and management of talent deals
  • Oversee & facilitate the creative development process of marketing materials, experiential assets and event-related creative (includes briefing designers & obtaining internal & client approvals)
  • Work with CAA Data & Analytics to assist with development and execution of measurement evaluation annually
  • Work with other team functions (e.g. Creative, Experiential, Social Impact, Insights / trends, etc.) to ensure goals and objectives are met
  • Develop and deliver compelling written and verbal communications
  • Create presentations for key meetings internally and externally
  • Track activation budgets with accountability for reporting
  • Develop relationships across CAA to find and promote new opportunities to client

Customer Events

  • Create presentations to “sell in” event concepts to client
  • Estimate accurate budgets for event concepts, process invoices and reconcile budgets for each event
  • Develop & manage detailed timelines, run of shows, inventory lists, and contact lists for each event
  • Liaise with various vendors and partners for event services (i.e. content capture, A/V, transportation, catering, gifting, etc.)
  • Prepare marketing and communication materials for event promotion
  • Work with agency creative team to concept and produce creative materials for events (i.e. signage, collateral, social media graphics, etc.)
  • Negotiate talent deals on behalf of client, including preparing deal memos, reviewing contracts, and working with client’s legal team through contract execution
  • Travel to event locations for location scouting and event execution (events occur Nationwide, with 7 key markets)
  • Concept and draft social media communications and graphics to promote individual events and overall program
  • Regularly research and proactively identify potential future event concepts based on pop-culture and industry knowledge
  • Build relationships with outside agency partners to keep a pulse on upcoming talent opportunities that may be relevant to the program
  • Simultaneously plan, manage and execute multiple events at different life stages at the same time


  • Bachelor’s Degree or equivalent experience
  • 5 + years’ experience in sports & entertainment consulting environment, agency, property or brand
  • Established relationships with properties and entities in the sports & entertainment marketing world
  • Best-in-class client servicing and relationship building
  • Project management and big picture thinking abilities while also being creative
  • Strong negotiation skills
  • Exceptional verbal and written communication skills
  • Proficient in Excel & PowerPoint
  • Exceptional attention to detail
  • Ability to “think on one’s feet” in a fast-paced, agency environment
  • Ability to balance and progress multiple projects and project components at one time, on tight timelines
  • Solution oriented
  • Ability to travel and attend work events outside normal business hours on an as needed basis
  • Strong organization skills

Preferred Skills

  • Agency experience highly preferred with event/experiential background


Based out of the New York offices, this role is onsite/in office Tuesday thru Thursday and remote Monday and Friday.

Compensation: The annual base salary for this position is in the range of $85,000-$105,000. This position also is eligible for benefits and discretionary bonus. Ultimately, the salary may vary based upon, but not limited to, relevant experience, time in role, business sector, and geographic location, among other criteria. Please talk with a CAA Recruiter to learn more.

Creative Artists Agency, LLC (the “Company”) is committed to a policy of Equal Employment Opportunity and will not discriminate on the basis of race (inclusive of traits historically associated with race, including hair texture and protective hairstyles), color, religion, creed, gender or sex (including pregnancy, childbirth, breastfeeding or related medical conditions), national origin, ancestry, age, physical disability, mental disability, medical condition, genetic information, family and medical care leave status, military or veteran status, marital status, family status, sexual orientation, gender identity, gender expression, political affiliation, an employee’s or their dependent’s reproductive health decision making (e.g., the decision to use or access a particular drug, device or medical service), or any other characteristic protected by applicable law.

The Company also complies with the Americans with Disabilities Act and applicable state and local laws with regard to providing reasonable accommodation for qualified individuals with disabilities.

CAA does not accept unsolicited resumes from third-party recruiters unless they were contractually engaged by CAA to provide candidates for a specified opening. Any such employment agency, person or entity that submits an unsolicited resume does so with the acknowledgement and agreement that CAA will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.



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