About Fanduel Group
FanDuel Group is a world-class team of brands and products all built with one goal in mind — to give fans new and innovative ways to interact with their favorite games, sports, teams, and leagues. That’s no easy task, which is why we’re so dedicated to building a winning team. And make no mistake, we are here to win, but we believe in winning right. That means we’ll never compromise when it comes to looking out for our teammates. From our many opportunities for professional development to our generous insurance and paid leave policies, we’re committed to making sure our employees get as much out of FanDuel as we ask them to give.
Our brands include:
- FanDuel — A game-changing real-money fantasy sports app
- FanDuel Sportsbook — America’s #1 sports betting app
- FanDuel TV — "The Bettor Sports Network" bringing live sports and interactive content to the games fans care about most
- FanDuel Racing — A horse racing app built for the average sports fan
- FanDuel Casino & Betfair Casino — Fan-favorite online casino apps
- FOXBet — A world-class betting platform and affiliate of FanDuel Group
- PokerStars — The premier online poker product and affiliate of FanDuel Group
THE POSITION:
Our roster has an opening with your name on it
We are currently looking for an experienced Brand Manager for FanDuel Canada. In this role, you will drive brand affinity, differentiation, and top of mind awareness across FanDuel Sportsbook and Casino, through various media channels and partnerships. As the brand manager, you will uncover consumer insights and deliver innovative, breakthrough marketing campaigns that drive growth. Working cross-functionally across varying intern departments, this role will support in managing key relationships with both internal and external key stakeholders.
THE GAME PLAN:
Everyone on our team has a part to play
- Analyze brand positioning and consumer insights via first- and third-party data
- Own the development and messaging of the brand narrative in Canada; regionalizing copy and creative that resonates with the target audience
- Lead the development of creative that is compelling and breaks through in the marketplace
- Collaborate with multiple cross-functional departments to plan, develop and execute fully integrated and strategic marketing campaigns that support on-going business needs
- Stay current on market trends and industry activity and ensure the broader marketing team is informed of critical nuances
- Support in developing the Canadian brand strategy for both Casino and Sportsbook
- Measure and report performance of all marketing campaigns, and assess ROI and KPIs, while building a reporting structure that distributes these metrics among key stakeholders
THE STATS:
What We're Looking For In Our Next Teammate
- Bachelor's degree and 5+ years of relevant experience building brands
- Proven ability to innovate and create differentiating, proprietary marketing programs to build brand leadership
- Data-driven thinker, partnered with a creative mind
- Experience in building partnerships, and developing both internal and external relationships
- Demonstrated ability to navigate a highly regulated and complex industry
- Multi-channel campaign and partnership experience across traditional, digital/social across a local and national footprint
- Understanding of the sports, and sports media, landscape
- Able to plan, organize, and prioritize multiple and simultaneous projects and assignments.
- Excellent communication skills, both written and verbal
THE CONTRACT:
We treat our team right
Competitive compensation is just the beginning. As part of our team, you can expect:
- An exciting and fun environment committed to driving real growth
- Opportunities to build really cool products that fans love
- Mentorship and professional development resources to help you refine your game
- Flexible vacation allowance to let you refuel
- Hall of Fame benefit programs and platforms
FanDuel Group is an equal opportunities employer. Diversity and inclusion in FanDuel means that we respect and value everyone as individuals. We don't tolerate bias, judgement or harassment. Our focus is on developing employees so that they reach their full potential.