Athletes Unlimited

Innovation: We are genuine in our mission to change the game for athletes and fans. We strive to maximize athlete and fan engagement, with sport and with each other. We reinvent the business model, bringing athletes to the center of decision-making and making them the majority stakeholders in the league’s success. We update the rules to create newly intense and immediate dynamics of play so that every moment counts. We reimagine and individualize team structure and fan-athlete interaction. We use tech in new ways to bring games and players to the. We know that the more we innovate, the more we invite a wider and larger community of fans into a new future for pro sports. Excellence. Together, we are reinventing professional sports, but we are still driven by its intrinsic and paramount value: athletic excellence. Our system enables teams to excel, athletes to reach and exceed their personal best, and fans to be a part of achieving those goals. Inclusion. We stand for, and design for, the diversity that makes sports better and communities stronger. The priorities of athletes and fans, on and off the field, are our priorities. Entertainment. We believe in the powers of community, and our athlete-driven leagues are designed to create opportunities for shared entertainment and social connection. Our unique play-by-play scoring system, our extensive off-field multimedia programming, and our world-class competition on the field, are all part of our mission to create genuine, relevant, and exciting entertainment. Athletes Unlimited strives to be a part of athletes’ and fans’ lives. Our sports are designed to bring joy to the field of play and to the fans - in the stands, and connected around the world.