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About The GIST

The GIST is a women-founded startup that creates sports content, experiences and community that are by women and for all sports fans through our free, localized 4x-weekly newsletter, 3x-weekly sports biz newsletter, daily social media and twice-weekly podcast. The GIST will be expanding into another content verticals this summer.


The GIST culture is supportive, inclusive, collaborative and fun! Our core values are integrity, excellence and teamwork. Our team is very much unified and finds purpose in our mission of leveling the playing field in sports together.