DIRECTOR OF AUDIENCE GROWTH

Overview

• Just Women’s Sports is seeking a Director of Audience Growth who will be responsible for developing and implementing growth strategies and tactics across Just Women’s Sports’ owned channels—social, web, audio and newsletter.

What You'll Do

• Growth At Scale:
• Build and execute comprehensive strategies around audience acquisition, engagement, and retention across all social platforms (Instagram, TikTok, Twitter, Facebook, and YouTube), web, and newsletter
• Implement thoughtful and dynamic cross-functional growth strategies and tactics that propel the growth of the Just Women’s Sports fan base
• Develop and own partnerships that can aid growth goals
• Contribute a growth perspective to all company initiatives
• Manage SEO strategy and execution
• Cross-Department Growth Alignment:
• Collaborate crossfunctionaly with social, editorial, production, sales, and marketing teams to align growth strategies and execution tactics within their workflows and workloads
• Propose and facilitate adjustments across all departments to ensure all efforts can lift growth performance
• Growth Analytics:
• Define and manage growth KPIs
• Design and maintain a process for tracking and measuring growth and reporting
• Own growth metrics across all channels and departments and communicate valuable insights and learnings across the organization
• Innovation & Iteration:
• Research and test new growth opportunities, owning testing execution, analysis, and possible scaling of the best opportunities
• Remain up-to-date on all digital, social and industry trends and adjust growth strategies accordingly
• Maintain a strong understanding of all social platforms including Twitter, Instagram, Tik Tok, and Facebook

Who You Are

• 6+ years in a similar role/managing digital growth
• Track record of successfully growing social, web, and newsletter (with an emphasis on social)
• A self-starter who has experience in a fast-paced, autonomous environment and thrives with a hyper-growth roll-up-your-sleeves approach
• Deep understanding of metrics, and how to track, report, and action on them;
• Strong experience in using UTM tracking
• Comprehensive understanding of SEO and Google Analytics
• Fluency in social platforms including Twitter, Instagram, Tik Tok, and Facebook.
• Love of analytics and using data to drive growth
• Proven track record of working cross-functionally
• You are a team player, results-driven and detail-oriented