• Just Women’s Sports is seeking a Director of Audience Growth who will be responsible for developing and implementing growth strategies and tactics across Just Women’s Sports’ owned channels—social, web, audio and newsletter.

What You'll Do

  • Growth At Scale:
  • Build and execute comprehensive strategies around audience acquisition, engagement, and retention across all social platforms (Instagram, TikTok, Twitter, Facebook, and YouTube), web, and newsletter
  • Implement thoughtful and dynamic cross-functional growth strategies and tactics that propel the growth of the Just Women’s Sports fan base
  • Develop and own partnerships that can aid growth goals
  • Contribute a growth perspective to all company initiatives
  • Manage SEO strategy and execution
  • Cross-Department Growth Alignment:
  • Collaborate crossfunctionaly with social, editorial, production, sales, and marketing teams to align growth strategies and execution tactics within their workflows and workloads
  • Propose and facilitate adjustments across all departments to ensure all efforts can lift growth performance
  • Growth Analytics:
  • Define and manage growth KPIs
  • Design and maintain a process for tracking and measuring growth and reporting
  • Own growth metrics across all channels and departments and communicate valuable insights and learnings across the organization
  • Innovation & Iteration:
  • Research and test new growth opportunities, owning testing execution, analysis, and possible scaling of the best opportunities
  • Remain up-to-date on all digital, social and industry trends and adjust growth strategies accordingly
  • Maintain a strong understanding of all social platforms including Twitter, Instagram, Tik Tok, and Facebook

Who You Are

  • 6+ years in a similar role/managing digital growth
  • Track record of successfully growing social, web, and newsletter (with an emphasis on social)
  • A self-starter who has experience in a fast-paced, autonomous environment and thrives with a hyper-growth roll-up-your-sleeves approach
  • Deep understanding of metrics, and how to track, report, and action on them;
  • Strong experience in using UTM tracking
  • Comprehensive understanding of SEO and Google Analytics
  • Fluency in social platforms including Twitter, Instagram, Tik Tok, and Facebook.
  • Love of analytics and using data to drive growth
  • Proven track record of working cross-functionally
  • You are a team player, results-driven and detail-oriented


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