Director, Partnership Marketing

About the job

Position: Director, Partnership Marketing

Department: Partnership Marketing

Reports to: Vice President, Partnership Sales & Marketing

Position Summary

The Partnership Marketing (PM) team is a major driver of revenue and creator of future revenue visibility for Canucks Sports & Entertainment (CSE). The leader of the PM team will have the vision and energy to build a benchmark team and will be charged with delivering industry-leading value to partners and protecting and growing CSE’s revenue. They will accomplish this by developing our people, constantly evolving our plan, and building a winning culture founded on teamwork, value, partner-centricity, and relationships.

Cse Revenue Team Mindset

As part of the aligned goals of the CSE Revenue team, a core strategy mindset is embodied by the leader of the PM Team: value creation, curiosity, always on personality, dedication to excellence, creative storytelling, and relationship building.

This Role Will Focus On

People & Development

• Building and inspiring a team of creative storytellers that celebrates collaboration and innovative thinking to make a business difference for each partner
• Driving awareness of our partners across the entire CSE organization
• Ensuring that all team members have a strong sense of purpose and understanding of our aspirational plan and their specific role
• Embracing a commitment to coaching and developing our next generation of CSE leaders

Analyzing Partners & Customized Approach

• Understanding the specific business of each partner and identify ways to deliver on objectives
• Developing ways to create new value for our current partners, renewing and extending those relationships early, and growing investment from our current partners
• Helping develop paths to reach CSE revenue targets; consistently strategizing for business and relationship growth
• Ensuring we are developing the revenue streams for all CSE properties (Vancouver Canucks, Abbotsford Canucks, Warriors, and Surge)
• Fostering a creative environment that inspires new ideas, programs, and activations with a key understanding of how to effectively curate them to our partners
• Actively monitoring all elements of the sports, entertainment, leisure, and service industries for inspiration from best practices that can be utilized in our business

Deliverables, Execution & Growth

• Leading PM team with a value-add approach to deliver best-in-class partnerships; overseeing partner executions across all CSE properties
• Actively tracking value delivery throughout partnership terms and ensuring delivery of all contractual benefits and more
• Along with PM team, maintaining a strong presence at Canucks and Warriors home games, and travel as necessary for relationship building, value delivery, etc.
• Establishing clear and open lines of communication with partners and key stakeholders; prioritizing face-to-face opportunities with our partners
• Maintaining a solution-oriented approach to problem solving and managing feedback
• Capitalizing on opportunities to upsell and understand how to convert them successfully

We Have

• A team you can belong to and believe in
• A fun, high energy environment
• An open mind for new ideas
• The opportunity to embark on a career development journey

You Have

• At least five years of senior level experience in partnership marketing in sports and entertainment or brand-side/agency experience purchasing and/or activating corporate partnerships
• Action-oriented personality with a high degree of initiative and the knack for getting things done
• Commitment to a vision of servicing excellence that will make us the preferred partner of our corporate partners
• Strong understanding of the value of relationship building, both internally at CSE and externally to partners
• Demonstrated leadership skills that have directly resulted in team success and individual team member growth and development
• Excellent knowledge in the practices and principles related to the sale, negotiation, implementation, and execution of contractual corporate partnership process
• Advanced of PowerPoint and Excel, knowledge of KORE or similar CRM platform
• Familiarity with standard value tracking and measurement tools
• Proven ability to build, motivate and lead teams
• Superior communication, conflict resolution skills, with the ability to relate professionally to all levels of staff, management, clientele, suppliers, and partners.
• Excellent planning, organizational and problem-solving skills
• Ability to handle conflicting deadlines and prioritize
• A strong understanding of and commitment to uphold our company values of discipline, respect, excellent, attitude, and mindset (DREAM)
• Flexibility and willingness to work evenings and weekends as required
• Onsite role at our office in downtown Vancouver

Vancouver is one of the most diverse cities in the world and Canucks Sports & Entertainment strives to create a workforce that is inclusive, equitable, and represents our beautiful, unique community. We value unique perspectives, ideas, and creativity that support a diverse, inclusive, respectful, collaborative, and fun work environment. Canucks Sports & Entertainment is committed to building and supporting a diverse team.

This position will remain open until filled.