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About the job

Red Bull gives wings to people and ideas. In this role the Athlete Marketing Manager (AMM) enables our athletes to progress in their sport and fulfill their dreams. It is the AMMs task to bring the global brand of Red Bull to life on a regional level through athletes, athlete projects, and athlete marketing initiatives. Reporting to the Sr Manager, Sports Marketing the Athlete Marketing Manager will build and control Red Bull’s presence by leveraging branded and product placement athletes as tools to expand the consumer base and create clear brand points of differentiation. Also, the Athlete Marketing Manager will need to have the strategic oversight and executional abilities to move beyond the region and leverage managed athletes on a national/global scale.

All the responsibilities we'll trust you with:


Work with Region Marketing & National Athlete Marketing teams to develop the athlete marketing strategy for the athletes within your region and playgrounds Set individual athlete goals and target outcomes aligned with international and national sports marketing strategy Find new talent and ensure the best US athletes are on the radar and poised to be on the roster Create a marketing, communication, and performance plan for each managed athlete Ensure understanding of product efficacy and communication is fundamental for each managed athlete and larger opinion leader network Deliver custom branding solutions for each managed athlete, driving ongoing innovative design/visibility and execution Negotiate athlete agreements and contracts – including performance expectations and goals, retainer, bonus, branding rights, availability, schedule, and usage rights Conceptualize and execute innovative and “sport-changing” athlete projects that bring the athlete and brand personality to life through comprehensive consumer outcome Leverage existing national and international athlete assets to create targeted outcome and touch points within your region and/or respective playgrounds Drive external communication of product and branded on-message athlete stories through collaboration with internal partners - communications, digital, and Red Bull Media House Leverage and use international athletes traveling and competing in the region Partner with Regional Sports Marketing and Sports Event Marketing teams to build an authentic product and brand connection to local athletes Work with athlete’s “circle of trust” and partners to create additional outcome and opportunities to extend the product and brand message


Facilitate goal setting, planning, and performance management for each managed athlete Track, evaluate and manage performance and marketing goals with each athlete (twice a year) Individually access and evaluate each managed athlete’s career plan and professional surroundings (trainers, coaches, agent, family, other team managers, terrain, off/on season, equipment, and innovations) Integrate appropriate and innovative performance solutions to an athlete’s program Ensure each managed athlete is knowledgeable about product usage and the brand Create realistic performance parameters for the term of each athlete agreement and track and evaluate the ongoing results Recognize/evaluate athlete performance problems and propose solutions or termination plans


Collaborate and work in team environment with other sports and marketing team members Own and manage assigned athlete projects and associated budgets Support region’s Sports Marketing Manager and team, and HQ Director of Athlete Marketing in building annual business plans

Your areas of knowledge and expertise that matter most for this role:

  • 3-5 years sports marketing experience
  • In depth knowledge of sports management and sports industry
  • Exceptional communication skills – including training and presentation abilities
  • Proven track record of planning, organizational, and project management competencies
  • Strategically and creatively minded
  • Openness to new scenes, ideas, processes, innovation, and possibilities
  • Entrepreneurial spirit - Autonomous, self-starter with a focus on results and consumers

Our current Benefits include:

Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.


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