Manager, Marketing & Promotions COPA America 2024

About the job

Overview

2024 Copa America will be the 48 th edition organized by South America’s football ruling body CONMEBOL. The tournament will be held in the United States and co-organized by Concacaf. Soccer United Marketing (SUM) is the hired agency to operate ticket sales, and operations for the 2024 tournament.

The Manager, Marketing & Promotions will execute the marketing strategies for Copa America and additional projects as assigned. This role will act as a key partner in marketing initiatives to enhance tournament revenue opportunities. They will work closely with the Director, Marketing & Promotions as well as the Senior Director, Match Business and other cross functional collaborators across MLS and SUM.

Responsibilities

• Drive execution of overall marketing plan around Copa America events in collaboration with CONMEBOL, Concacaf, international football associations, and other key partners.
• Drive media buying process across the organization incorporating multiple team members including digital and broadcast.
• Implement event advertising strategy, including the placement of media buys in radio, television, print, online, and out-of-home.
• Support promotion and campaign governance across all touch points and partners to ensure efficiency of implementation and Return on Investment assessment.
• Enhance campaign strategies with data acquisition opportunities and build out CRM prospects around assigned events.
• Create and implement grassroots marketing and promotional activities in key markets for sales and marketing initiatives (street teams, mascot/trophy tours, legend appearances, etc.)
• Support the development of new marketing platforms with a focus on opportunities to support fan development and commercial partnerships.
• Coordinate and implement in-market influencer and content media plans (ticket giveaways, digital sweepstakes, brand promotions, etc.)
• Support ideation and execution of marketing initiatives in conjunction with other key internal team members.
• Work with production vendors to execute stadium branding, ensuring all environmental signage follows brand guidelines.
• Work with international football associations, MLS teams, stadiums, and local organizing committees to enhance event relevance and revenue.
• Manage promotional inventory and oversee general office duties (invoice processing, creative requests, collateral/presentation design, promotional orders, shipping, etc.)
• Produce post-match marketing recap and analysis.
• Additional responsibilities as assigned.

Qualifications

• Bachelor’s Degree
• 5+ years of experience in sports or event marketing; experience developing cross-functional promotions plans.

Required Skills

• Fluency in English and Spanish (business proficiency; both written and oral).
• Digital marketing Pay-Per-Click campaign management experience preferred, strong understanding of Google AdWords, Google Analytics, and Facebook/Meta Ad Manager.
• Proficiency with creative development platforms (e.g., Photoshop, InDesign).
• Expert PowerPoint skills: ability to translate strategic concepts to presentations, overview reports, promotional recaps, etc.
• Experience working with and managing production and creative agencies.
• High level of commitment to quality work product and organizational ethics, integrity, and compliance.
• Superior organization, project management skills, and attention to detail.
• Strong interpersonal skills and the ability to effectively communicate, both written and verbally.
• Demonstrated decision making and problem-solving skills.
• Ability to travel and to work non-traditional hours, including evenings, weekends, and holidays.
• Ability to travel for match day from mid-June through mid-July 2024 as required.

Desired Skills

• Knowledge of the sport of soccer
• Knowledge of US Sports landscape and North American sporting venues.
• Knowledge of the US Hispanic consumer market.

Total Rewards:

Starting Base Salary $75,000 - $85,000. MLS/SUM base salaries are contingent upon several factors including individual qualifications, market financials, and operational business needs.

We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, pregnancy, age, national origin, disability status, genetic information, protected veteran status, or any other characteristic protected by law.

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.