Media Manager

New York, NY

Job ID 10090703

Location New York, New York, United States

Business ESPN 

Date posted May 21, 2024


Job Summary:

The ESPN Media team combines the power of brand building and performance marketing through integrated planning, audience understanding and measurement to drive results. 


Position Summary: 

The ESPN Media team is tasked with driving new subscriber growth for ESPN+. The team is responsible for the planning, execution and optimization of user acquisition, retention and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking.


Responsibilities:

  • Develop comprehensive digital media strategies, with a focus on programmatic and social channels, to meet performance goals and drive user acquisition and retention for ESPN+
  • Effectively manage media budgets, optimizing spend across different channels to maximize ROI and meet campaign objectives
  • Collaborate with a multi-disciplinary team (in-house and external agency) to plan and implement tactical media plans with excellence
  • Develop a test and learn roadmap to continuously improve the efficiency and incrementality of media campaigns; including but not limited to creative, messaging and audience targeting
  • Assess campaign performance in real-time through regular reporting, provide feedback on optimizations to ensure plans deliver on KPIs, and develop insights for future campaigns
  • Understand and implement audience strategies, particularly as they pertain to media targeting, including 1P and 3P data usage
  • Monitor and report on the performance of digital performance marketing campaigns
  • Work closely with creative teams to ensure that ad creatives align with campaign objectives and resonate with target audiences.
  • Manage media-specific documents, including media plans, objectives, strategy decks, and related functions
  • Implement attribution models and measurement techniques to assess the impact of media campaigns on key business metrics
  • Effectively communicate plans, targets, and expectations to external agencies and cross-functional partners
  • Co-lead a team of performance media buyers


Qualifications: 

  • 4+ years of relevant advertising agency or client-side media experience
  • Exceptional understanding of the Sports/Entertainment landscape
  • Firm understanding of media buying across paid channels
  • Advanced understanding of the media ecosystems - e.g. CDP, DMP, DSPs
  • Firm of understanding of media optimization tactic
  • Works well under pressure
  • Strong analytic abilities, having a good grasp on a variety of media KPIs and how plans should be developed to best meet set forth KPIs
  • Analytical and process oriented
  • Strong initiative and results oriented
  • Clear communicator with ability to articulate ideas, rationale and nuance
  • Team player with excellent interpersonal skills


Required Education:

  • Bachelor’s degree or equivalent in marketing, media, communications or relevant field


#ESPNMEDIA


The hiring range for this position in New York, NY is $86,400.00 to $118,600.00 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.

Full-time

$86,400 to $118,600

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