Social Media Manager, Sports (Paramount+)

Our team at Paramount+ is looking for a Social Media Manager to help shape and implement the sports social strategy as part of the broader Paramount+ digital ecosystem. This role is pivotal in leading the day-to-day planning and execution of sports campaigns, creative ideation and production, and working in close partnership with Sports Marketing and other internal and external partners.

The ideal candidate has prior experience working in digital marketing and/or social media, forging partnerships with colleagues across divisions, and is passionate about the intersection of sports and entertainment. This position reports to the Sports Social Strategy Lead on the Paramount+ Brand & Audience Development team. Join the team!

Role and Responsibilities:

• Craft and implement innovative, data-driven social content strategies across platforms (Facebook, X, Instagram, TikTok, YouTube, etc.)
• Maintain a detailed and organized social publishing calendar.
• Manage an ongoing pipeline of social content projects, collaborating closely with internal and external creative teams on the development of custom social assets.
• Bring a creative mind to frequent brainstorming sessions to pitch new sports-themed social content ideas and campaigns that you will lead from ideation to execution.
• Track against social team critical metrics and goals to ensure content produced helps to achieve growth and engagement goals, creating social recap reports and presenting key findings to executives and partners.
• Collaborate with Paramount+ teams across video, design, sports marketing, and PR to develop innovative social creative and ensure standard methodologies are employed across all assets.
• Partner with brand social teams across Paramount Global and represent the Paramount+ social team in frequent meetings and planning sessions
• Supervise social media coordinators and help develop training & growth plans to foster talent.
• Study competitor strategies, industry trends, and new product features to ensure Paramount+ stays ahead of the curve
• Work weekends/evenings and travel as needed to cover social strategy for major sporting events

Basic Qualifications:

• 3+ years experience producing custom social content and managing brand social accounts, preferably in entertainment.
• BS/BA or equivalent work experience
• Expert project management skills, including: the ability to work against tight timelines with flexibility and creative thinking to adjust on strategies and content development when necessary.

Additional Qualifications:

• Experience developing and creating visuals and videos optimized for sharing.
• Deep understanding of publishing on various social platforms and nuances of the end-user experience on each.
• Thorough and a stickler for grammar and consistency in voice.
• Passionate and knowledgeable about sports (particularly NFL, soccer), television, and pop culture.
• Great communication skills and ability to articulate concepts, strategies, and speak to all levels of management.
• Ability to synthesize and leverage audience data to develop content quickly against social trends.
• Collaborative thought-leader with a demonstrable commitment to fostering an inclusive and productive work environment.
• Required to provide samples of prior work.
• Available to work evenings and/or weekends to cover live sporting events.
• Experience directly supervising social media professionals
• Previous entertainment or sports experience
• Previous agency experience
• Familiarity with social publishing tools (native and 3rd party, e.g., Sprout, Sprinklr, etc.)
• Working knowledge of Photoshop/Canva/basic design skills
• Keen eye for visual storytelling through photo and video, with ability to use photo and video editing tools to self-serve on content for distribution (working knowledge of Photoshop/Premiere)

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Paramount+, a direct-to-consumer digital subscription video on-demand and live streaming service from Paramount Global, combines live sports, breaking news, and a mountain of entertainment. The premium streaming service features an expansive library of original series, hit shows and popular movies across every genre from world-renowned brands and production studios, including BET, CBS, Comedy Central, MTV, Nickelodeon, Paramount Pictures and the Smithsonian Channel. The service is also the streaming home to unmatched sports programming, including every CBS Sports event, from golf to football to basketball and more, plus exclusive streaming rights for major sports properties, including some of the world’s biggest and most popular soccer leagues. Paramount+ also enables subscribers to stream local CBS stations live across the U.S. in addition to the ability to stream Paramount Streaming’s other live channels: CBSN for 24/7 news, CBS Sports HQ for sports news and analysis, and ET Live for entertainment coverage.

Additional Information

Hiring Salary Range: $56,000.00 - 80,000.00.

The hiring salary range for this position applies to New York, California, Colorado, Washington state, and most other geographies. Starting pay for the successful applicant depends on a variety of job-related factors, including but not limited to geographic location, market demands, experience, training, and education. The benefits available for this position include medical, dental, vision, 401(k) plan, life insurance coverage, disability benefits, tuition assistance program and PTO or, if applicable, as otherwise dictated by the appropriate Collective Bargaining Agreement.

https://www.paramount.com/careers/benefits

Paramount is an equal opportunity employer (EOE) including disability/vet.

At Paramount, the spirit of inclusion feeds into everything that we do, on-screen and off. From the programming and movies we create to employee benefits/programs and social impact outreach initiatives, we believe that opportunity, access, resources and rewards should be available to and for the benefit of all. Paramount is proud to be an equal opportunity workplace and is an affirmative action employer. We are committed to equal employment opportunity regardless of race, color, ethnicity, ancestry, religion, creed, sex, national origin, sexual orientation, age, citizenship status, marital status, disability, gender identity, gender expression, and Veteran status.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to use or access. https://www.paramount.com/careers as a result of your disability. You can request reasonable accommodations by calling 212.846.5500 or by sending an email to paramountaccommodations@paramount.com. Only messages left for this purpose will be returned.