Sr. Creative Lead, Copy

Remote Baltimore, MD

Date: Sep 17, 2022

Location: Baltimore, MD, US, 21230

Company: Under Armour

Under Armour has one mission: to make you better. We have a commitment to innovation that lies at the heart of everything we do, not just for our athletes but also for our teammates. As a global organization, our teams around the world push boundaries and think beyond what is expected. Together our teammates are unified by our values and are grounded in our vision to inspire you with performance solutions you never knew you needed but can’t imagine living without.

Position Summary

The Sr. Creative Lead, Copy is a masterful storyteller on Under Armour’s Global Creative Team who is motivated and energized by the power of sport and training. The Sr. Creative Lead’s creative work needs to carry the passion of the world’s greatest athletes—from this generation and the next—and the power to help inspire the very best in human performance. 

The Sr. Creative Lead, Copy is obsessed with athletes, attitude, and authenticity at every customer touchpoint, especially digital. This versatile storyteller is also driven and unrelenting in the face of the challenges that balancing big projects and tight deadlines bring. 

Under the Creative Director, the Sr. Creative Lead (Copy) will drive compelling, impactful creative content. The individual in this role will be fully dedicated to writing copy that puts the consumer at the center of every experience and is the best expression of UA’s brand voice to attract, engage, and convert our target demographic, the Focused Performer. These efforts include partnering with art directors, designers, content creators, and other writers to develop transformative storytelling executions and experiences that strengthen the brand’s emotional connection with the Focused Performer. Key collaboration in this role is the visibility it provides to the Global Copy Team to ensure cohesive storytelling across all channels/touchpoints.

Essential Duties & Responsibilities

  • Write, lead, and manage the development of on-brand copy and concepts (informed by our Brand Vision, Mission, and Values) across all digital, social, web, experiential, and print marketing platforms. This includes meeting with partners to align on marketing/creative strategy, as well as collaborating with creative and cross-functional partners to drive consumer-focused content strategy and execution.
  • Play a lead role in content strategy with Consumer Insights, Consumer Experience and our Marketing partners to ensure compelling, effective content is delivered to the Focused Performer.
  • Create and deliver presentations to pitch new concepts.
  • Provide leadership, direction, support and feedback to Copywriters at any time those teammates may be enlisted to deliver copy support to this role.
  • Be an advocate for the brand and an expert on our products—translate that understanding into concepts and actionable content and consumer experiences.
  • Interpret and influence creative briefs to create customer-focused positioning and creative communications strategies that drive defined KPIs.

Qualifications (Knowledge, Skills & Abilities)

  • Willingness to go the extra mile to get the work done and meet commitments made to others (reliability and accountability)
  • Ability to create positioning and creative communications strategies based on seasonal big stories, and transform those strategies into copy for all marketing vehicles.
  • Ability to think strategically, manage many tasks at once, and deliver high-quality output every time, on time
  • Commitment to build and maintain strong working relationships with internal and external partners
  • Ability to work in an agile, fast-paced, consumer-obsessed, test-and-learn environment
  • Commitment to developing personal leadership skills and helping writers at more junior job levels enrich their skills
  • Excellent verbal, written, communication, and presentation skills
  • Excellent leadership, organization, and collaboration skills
  • Microsoft Office and Mac platform proficiency
  • The Sr. Creative Lead, Copy must be a writer with strong fundamental skills as well as demonstrated creative capabilities.
  • A high level of mastery is expected in the areas of strategic thinking, team leadership/influence, and a self-directed approach to individual/team project management.
  • Commitment to developing personal leadership skills and helping direct reports and/or writers at more junior job levels enrich their skills.
  • Excellent verbal, written, communication, and presentation skills.
  • Excellent leadership, organizational, and collaboration skills.
  • Microsoft Office and Mac platform proficiency.

Education And / Or Experience

  • Bachelor’s Degree in Advertising, Writing, Marketing, or equivalent.
  • 8-10+ years of writing/content development experience.
  • 2-3 years of experience leading projects independently or with a team
  • Experience writing copy across digital channels, especially email which is a MUST, and experience with e-commerce is a strong plus.

Other Requirements

  • Location: This individual must reside within commuting distance from our (OFFICE LOCATION) office or global headquarters in Baltimore, MD. 
  • Return To Work Designation: (1-2 OR 3-4 or FULLY IN OFFICE) days a week in-office, the remainder of work week remote. 
  • Travel: 5% of the year 


  • Relocation may be provided up to a specified amount

At Under Armour, we are committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, sex, pregnancy (including childbirth, lactation and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. Under Armour believes that diversity and inclusion among our teammates is critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool.  

Learn more about Under Armour’s COVID-19 response and Teammate vaccination policies here.

Nearest Major Market: Baltimore


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